Ingredient NO-GO List.

Yep, we’re spilling the powder on ingredients commonly used by nutritional brands that we will never use! We took the time to look into ingredients that shouldn’t be in your products and why, so you don't have to.

This is our no-go list:

About: Usually a combination of chemicals, typically from refined and inedible sources such as paper, pulp, or petroleum. A cheaper option compared to natural flavors.

Typically Found In: Protein Powders, BCAA, Pre-Workouts, Sports Drinks, and much much more.

Concern: Can cause adverse reactions like nausea, chest pain, headaches.
About: Chemically made synthetic sugar substitutes that are attractive to use since they add sweetness without adding calories to the product.

Typically Found In: Protein Powders, BCAA, Pre-Workouts, Sports Drinks, Baked goods, Soft Drinks, Candy, Jams, and more.

Concern: Research on sideffects of artificial sweeteners is has been wide ranging and alledgedly tied to causing attention deficit disorder, headaches, heart palpatation, cancer, seizures, swelling, and more.
About: Typically sourced from human hair, duck feathers and animal skin/hair.

Typically Found In: BCAA Supplements, Protein Powders and Ready-to-Drink Beverages.

Concern: Sources viewed as a by-product and not cruelty-free.
About: Sourced from soybeans usually using a chemical called hexane as an emulsifier in powders.

Typically Found In: Protein and many other powder based products susceptible to clumping when mixed with water.

Concern: Contains phytoestrogens that increase estrogen in the body.
About: A preservative, emulsifier, and thickening agent.

Typically Found In: Ready-to-Drink Dairy based Beverages, Ice Cream, Yogurt, and other processed foods.

Concern: Inflammatory effects on the stomach that can lead to bloating, stomach pain, irritable bowel syndrome and more.
About: Usually a combination of chemicals, typically from coal, tar or petroleum. A cheaper option compared to natural colors.

Typically Found In: Protein Powders, BCAA, Pre-Workouts, Sports Drinks, and much much more.

Concern: Many contain ‘benzidine’ and other carcinogens that are toxic.
About: Naturally occurring from plant products like fruits and vegetables. Referred to as a FODMAP, sugar alchols are commonly used because it's a sweetening ingredient that doesn’t register as sugar on an nutritional facts panel.

Typically Found In: Protein Powders, BCAA, Pre-Workouts, Sports Drinks, Baked Goods, Soft Drinks, Candy, Jams, Gum and more.

Concern: Fermentation in the gut can cause bloating, diarrhea and stomach pain, constipation, and gas.
About: Protein sources that have had their genetics modified through processes like selective breeding, or ingestion of GMO-based crops.

Typically Found In: Plant-based Proteins like Pea, Hemp, Rice, and Animal Derived Protein like Whey Protein and Milk Protein.

Concern: GMOs genetic mutations can have unintended consequences.
About: Sourced from oil palm trees.

Typically Found In: Protein Bars, Chocolate, Packaged bread, Cookies, Ice Cream, and more.

Concern: Very high in saturated fat and accounts for a significant portion of unsustainable deforestation and disposition of wildlife over the past 3 decades.

Have an ingredient you feel should be added to our no-go list?

Let Us Know!

Get to know Our Ingredients.

For every ingredient, we let you in on the source, quantity, country of origin, purpose, and key characteristics. In an industry where brands give little information regarding ingredients or hide behind proprietary trademarked ingredients, we call this abnormal transparency. Why do we do this? Because we all know secrets don’t make friends.

Our products consist of only naturally sourced ingredients. Nothing synthetic here. That includes functional ingredients, sweeteners, flavors and colors.

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